About Robert German

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The importance of digital customer service for the millennial consumer

The importance of digital customer service for the millennial consumer For a generation that has grown up with the Internet and the most sophisticated communication technologies we have ever known, it is no wonder that millennials (born between the 1980s and 2000) have an expectation of instant access to information. This attitude also extends to their communication style, including interactions with each other and with brands. Millennials love their phones, just not phone calls, which they generally see as disruptive and

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